Hi, I'm Nehal S. Naphade
Consumer Insights & AI Strategy Professional. Transforming AI, social intelligence & qualitative research into strategic, data-driven decisions.
About Me
Turning Data Into Decisions
Consumer Insights professional with 6+ years of experience transforming AI, social intelligence, and qualitative research into strategic, data-driven decisions. Proven expertise in guiding brand, product, and marketing strategies across FMCG, healthcare, and retail sectors. Recognized for delivering compelling insight narratives, collaborating across teams, and driving growth through consumer-centric thinking.
Based in Bengaluru, India, I specialize in leveraging AI-powered tools, social listening platforms, and qualitative methodologies to deliver actionable consumer insights that drive brand growth and innovation.
Expertise
Skills & Capabilities
🧠AI & Consumer Intelligence
📊Research & Strategy
🏢Domain Expertise
⚙️Tools & Platforms
✨Soft Skills
Career
Work Experience
Assistant Manager – Social Edge (AI & Social Intelligence)
Genpact · Bengaluru
- Lead AI-powered insight programs for global FMCG and pharma brands, turning unstructured digital data into strategic insights
- Built frameworks using Brandwatch and Synthesio to detect emerging trends, consumer needs, and innovation gaps
- Interpreted 1M+ data points to inform brand, product, and communications strategies with high relevance
- Partnered with stakeholders to customize insights for executive-level reporting and decision-making
Senior Research Executive – Qualitative & Social Intelligence
Ipsos · Gurgaon
- Executed hybrid research combining social listening and qualitative methods across F&B, personal care, and electronics
- Produced AI-enhanced reports influencing product innovation and customer experience
- Designed digital communities for real-time concept testing, reducing research timelines by 25%
- Worked with analytics teams to blend ML findings with qualitative analysis, enhancing insight reliability
Research Manager – Qualitative Research
Kantar · Bengaluru
- Led qualitative projects on brand equity, communication testing, and U&A studies in retail and FMCG sectors
- Conducted 200+ IDIs, focus groups, and ethnographic research to uncover deep consumer motivations
- Delivered integrated insights combining qualitative and quantitative for stronger client recommendations
Portfolio
Featured Projects
Trend Prediction Tool
Built Python-based solution forecasting trends using social listening data and keyword tracking
Trend Identification Tool
Reduced insight generation time by 80% through automation analysing 50K+ social posts
AI + Human Expertise in Social Media Analysis
Co-authored whitepaper on the strategic blend of AI/ML with qualitative methods
News Content Recommendation Engine
Developed as part of IIMC coursework to enhance content discovery for a startup
Impact of Online Consumer Behaviour
Dissertation investigating the impact of online consumer behaviour on purchase decisions
Education
Academic Background
Advanced Programme in AI-Powered Marketing
Indian Institute of Management Calcutta
Calcutta
Master of Arts in Industrial Psychology
SNDT Women's University
Mumbai
Bachelor of Arts in Psychology
Kamala Nehru College
Delhi
Connect
Get in Touch
Let's Connect
I'm always open to discussing new opportunities, research collaborations, and innovative projects in consumer insights and AI strategy. Feel free to reach out!